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FOR ECOM BRANDS SPENDING $50K–$250K/MONTH ON ADS
Scaling DTC Brands with Diverse, Data-Driven Ad Creative
In-person shoots. 75+ unique ads. We test podcasts, UGC, testimonials, founder content every format, every hook, every angle until we crack your winning formula.
Data-backed creative diversity at scale system
Kill creative fatigue.
10x ad creative output.
Your CPA keeps creeping up, your best ads die fast, and and you’re stuck on the creative hamster wheel—pushing out “new ads” without knowing why anything works. Until now…
Built from $7M+ in real ad spend learning to lower CPA and explode unique winning ads predictably
Here’s what Creative Diversity at Scale actually looks like
We shoot on set with talent. Iterate. Turn around in 72 hours.
Why choose us
100+ brands chose Blackboard over traditional UGC agencies
Most brands are stuck choosing between cheap UGC that’s off-brand or premium creative that’s too slow. Blackboard gives you both premium on-set production + a structured, data-led system that scales diverse winning creatives without guesswork.
Premium creative that converts
We run the shoot, directing talent, pacing, angles, and capture both native-feeling and premium formats so your ads convert
Creative diversity at scale (so winners don’t die)
We build multiple angles, hooks, formats, and iterations so we can find winners faster and refresh before fatigue hits
Predictable testing = predictable growth
Our proprietary TRACE system tracks the DNA inside every ad (hooks, angles, CTAs, pacing, formats, avatars, visual styles)
Trusted by 100+ brands
Proven creative you can count on
500,000+
unique data points analyzed
$25M+
in ad spend managed
Built for Paid Performance
Install a creative engine
50 – 200+
new ready-to-launch ads every 30 days
Here’s what Creative Diversity at Scale actually looks like
We shoot on set with talent. Iterate. Turn around in 72 hours.
UGC Creatives
Explainers
Studio
Podcasts
Founders
Customer Story
Real results from brands growing with Blackboard
From startup to $2.5M in 12 months
Challenge:
New supplement brand entering competitive longevity market with zero brand recognition
Solution:
Implemented Trace & Scale system with podcast-style ads and authentic storytelling focused on specific emotional triggers
Results:
- Generated $1.5M in revenue in first 12 months
- Reduced CPA by 11%
- Improved CTR by 23%
Achieved $50K in 30 days
Challenge:
New supplement brand entering competitive longevity market with zero brand recognition
Solution:
Implemented Trace & Scale system with podcast-style ads and authentic storytelling focused on specific emotional triggers
Results:
- Generated $1.5M in revenue in first 12 months
- Reduced CPA by 11%
- Improved CTR by 23%
45,000 app downloads in 3 months
Challenge:
New supplement brand entering competitive longevity market with zero brand recognition
Solution:
Implemented Trace & Scale system with podcast-style ads and authentic storytelling focused on specific emotional triggers
Results:
- Generated $1.5M in revenue in first 12 months
- Reduced CPA by 11%
- Improved CTR by 23%
Achieved $50K in 30 days
Challenge:
New supplement brand entering competitive longevity market with zero brand recognition
Solution:
Implemented Trace & Scale system with podcast-style ads and authentic storytelling focused on specific emotional triggers
Results:
- Generated $1.5M in revenue in first 12 months
- Reduced CPA by 11%
- Improved CTR by 23%
Our Approach
Ad creative built to scale
We build performance creative—shot on set, engineered from data, and delivered on a predictable cadence so you can scale what works.
Ads that drive purchases
Not scripted, stiff, or “agency UGC.” We direct talent on set and capture native-feeling performance videos designed to hook
fast and scale across placements
Premium production
Stand out with high-production, platform-native ads that build credibility and convert without bloated timelines or commercial budgets.
Winner multiplication system (creative diversity at scale)
We turn every winner into dozens of variations across hooks, angles, offers, pacing, and formats. This is how you get more unique winners on repeat, not just “more ads.”
Who This Is For
Is Blackboard a fit?
Best for brands that:
Need consistent creative output to scale spend
Want premium creative without losing performance
Are tired of fatigue + inconsistent winners
Want a system not random testing
Have budget and ambition to scale (typically $2K/month ad spend)
Not a fit if:
You want “cheap UGC only” with no strategy/testing
You aren’t ready to produce creative consistently
You’re not willing to iterate based on performance
You’re looking for quick wins without committing to a long-term creative system
notes from partners
See results straight from the teams we’ve helped
We really enjoy working with the Blackboard team - they create high quality content with a super easy feedback loop. The process has been super seamless and collaborative.
Catherine Dix
Managing Director @waterdrop
The Blackboard team are thoughtful, clear, and highly detail-oriented across directing, storytelling, and post-production. Their ad assets have been a major driver of growth at AgeMate.
Ben Gogos
Marketing Manager @ AgeMate
Working with Blackboard feels like having an in-house creative team that actually understands performance. They balance brand, storytelling, and data better than any agency we’ve partnered with.
Benjamin Seer
CEO @ Blitz
The Blackboard team are thoughtful, clear, and highly detail-oriented across directing, storytelling, and post-production. Their ad assets have been a major driver of growth at AgeMate.
Ben Gogos
Marketing Manager @ AgeMate
The first batch of content Blackboard delivered immediately became our top-performing ads. We cut wasted spend, improved ROAS, and finally felt confident scaling.
Casper Rogalla
CEO @ Evercleaner
Blackboard gives a great service, easy to work with, and cared about the outcome. Super satisfied.”
Rumel Haidari
CEO @ Bedding Co.
We’ve worked with a lot of creative partners, but Blackboard is the first that truly understands performance structure. Hooks, pacing, and messaging are built for results, not just aesthetics.
Trudi Jaye
Co-founder @retreatment botanics
Blackboard gives a great service, easy to work with, and cared about the outcome. Super satisfied.”
Rumel Haidari
CEO @ Bedding Co.
We met Blackboard and we decided to try something different with our UGC, they helped us create some really cool videos that are converting for us! Thank you Blackboard!
Amanda Essery
Founder - Lovekins
Insanely good at helping ideate, script, shoot and edit winning creatives. My experience with blackboard and Charles has been unparalleled- he has a special way with people and creative and really knows how to churn out winning ads. Couldn’t recommend him more - if your on the fence do it!!!
Hugh O'Donnell
Founder @ Wellfounded
Charles and the team helped us create content for our beauty clinic and they have been absolutely fantastic! The entire process is seamless and efficient. From ideation, to filming to editing these guys are the best I’ve ever worked with. The creatives are performing very well and I will definitely be using Blackboard again in the future!
Dr Tarik
Founder @ La Luna Cosmetic Medicine
Insanely good at helping ideate, script, shoot and edit winning creatives. My experience with blackboard and Charles has been unparalleled- he has a special way with people and creative and really knows how to churn out winning ads. Couldn’t recommend him more - if your on the fence do it!!!
Hugh O'Donnell
Founder @ Wellfounded
PRE-CALL QUESTIONNAIRE
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Faq
The answers to your questions...
How fast do we get creative?
Fast.
We research, write, script, cast, and shoot with talent within 72 hours.
We know ecommerce brands in 2026 can’t wait weeks for creative. That’s why we built an internal creative system designed specifically for rapid turnarounds - without sacrificing quality.
Speed matters. We’re built for it.
Do you actually film on set?
Yes.
We have creative teams in Melbourne, Sydney, and Perth.
We shoot on set with real talent, giving us control over quality, angles, styles, and performance.
This allows us to create diverse, high-impact content, not recycled creator footage.
How do you prevent creative fatigue?
We install our proprietary TRACE system.
It uses AI-driven analysis to assess your current creative - what’s working, what’s not, and why.
From there, we build structured creative diversity into your account. Every ad is scripted, filmed on set, and intentionally different. No repetition. No lazy variations.
Our Gen Z producers live and breathe social. They understand what stops the scroll and keeps content feeling native.
That’s how we stay ahead of fatigue.
Is this just “more ads”?
Yes — and no.
Yes, you’ll get high-performing creative at serious volume and speed.
But that’s only part of it.
Behind every ad is data-backed insight from our TRACE system, plus in-person production to ensure quality and native feel.
It’s not just volume.
It’s strategic, systemised creative designed to scale.
Who is this best for?
We work with a select number of brands so we can maintain quality.
Blackboard is best suited for:
- Brands that need consistent creative output
- Brands ready to scale
- Brands that value premium production
- Brands with budget to invest in growth
We are not a “cheap UGC only” agency.
We’re for brands serious about performance.
Ready to kill creative fatigue and scale winners on repeat?
If you’re ready for premium on-set production + data-backed creative diversity at scale, Blackboard will build your creative engine and ship consistent winners monthly.
*Limited capacity. Taking only 5 brands per month.
